Course: Visualization in Design | Carnegie Mellon University
Philips ATJ3300 Bluetooth Alarm Clock Radio
Photo Courtesy of www.usa.philips.com
OBJECTIVE:
To conceptually redesign the Philips ATJ3300 Bluetooth Alarm Clock Radio in terms of form while retaining the original feature set, and to effectively communicate and present the final idea through hand drawings and 3D models.
RAPID IDEATION & EXPLORATION:
The redesign began with a quick brainstorming and sketching of ideas for the form of the clock radio. I worked to push the ideas in different directions so that there was a variety of forms from abstract to literal and from simple to complex.
CONCEPT ITERATION:
After picking the form that I thought was the most interesting, I iterated upon the design looking at different button and interface layouts. I laid out the button and interface interactions in a way that I thought would be easy and fun to interact with.
FINAL DESIGN:
The final redesign was presented in the form of a rendering and a compiled hand drawing, which contained a perspective view, orthographics, and detailed views. The clock radio comes in the form of a pyramid and includes a large SNOOZE button at the top of the pyramid, a large speaker that takes up the entire backside of the pyramid, and touch sensitive volume control bars on the sides of the pyramid for a cool visual and tactile effect.